Course Schedule

TENTATIVE COURSE CALENDAR

Please note that the class schedule, topics, assignments and grading polices are subject to change.  Such changes, if any, are announced in class.  Students are responsible for changes announced in class. All assignments are due in class on the assignment date due or they are late.

 

Date
 Day/Assignments

Due

Week 1:

Jan.10

 

 

 

 

 

Jan. 12

 

 

 

 

 

Tuesday: Jan. 10

·      Meet/set the ground rules

·      Discuss group project and potential clients

·      Briefly discuss campaign and term paper

·      About Me Video
Thursday: Jan. 12

·      Overview of public relations

·      Fill out and turn in skills assessment

·      Assign discussion leaders chapters/journal articles

 

 
Week 2:

Jan.17

 

 

 

 

 

 

 

 

Jan. 19

 

 

 

 

 

 

Tuesday: Jan. 17

·      Discuss PR Campaigns

·      Look at examples of PR campaigns

·      Pass out campaign guidelines

·      Break into campaign teams (nonprofit assignments)

 

 

 

Thursday: Jan. 19

·      Discussion: Step 1

·      Text: Read Step 1

 

Step 1 Presenter(s)

 

 

 

In class: Work on campaigns

 

 

 

 

 

Tuesday

 

 

 

 

 

 

 

 

Thursday

 

Week 3:

Jan. 24

 

 

 

 

 

 

 

 

 

 

Jan. 26

 

 

 

 

 

 

 

Tuesday: Jan. 26

·      Discuss: Step 2

·      SWOT analysis

·      Work on SWOT analysis in class (bring laptop).

·      Invite client to final presentation

·      Text: Read Step 2

 

Step 2 Presenter(s)

 

 

 

Thursday: January 26

·      Present: About Me Video

 

Tuesday

 

Assignment: Work on a SWOT analysis of your organization (due Jan. 26)

 

 

 

 

 

Thursday

Due: Your client’s SWOT analysis (email to professor and Mayra_Monroy@baylor.edu)

 

Week 4: Jan. 31

 

 

 

 

 

 

 

 

 

Feb. 2

 

 

 

 

 

 

 

 

 

Tuesday: Jan. 31

·      Discuss: vision and mission statements (due Feb. 2)

·      In-class: work on client’s vision and mission statements (bring laptop).

·      Assignment: Work on blog entry 1 over initial feelings about your client. Example: http://2014prprogramming11.wordpress.com/2014/02/18/caritas-waco-a-non-profit-pr-campaign-venture/

 

 

Thursday: Feb. 2

·      Discuss: Step 3

·      In-class: define key publics

·      Present: blog entry 1 over initial reactions to meeting client and your PR campaign project.

·      Text: Read Step 3

 

Step 3 Presenter(s)

 

 

 

 

 

 

Tuesday

 

 

 

 

 

 

 

 

 

Thursday

 

Due: vision and mission statements

 

Due: Blog entry 1 over initial reactions to your client, group project in general and your individual assignments for the project. Please email link to professor and Mayra_Monroy@baylor.edu.

 

 

Week 5:

Feb. 7

 

 

 

 

 

 

 

 

 

 

Feb. 9

 

 

 

 

 

Tuesday: Feb. 7

·      Discuss: Step 4

·      In-class: Group project goals and objects

·      Text: Read Step 4

 

Step 4 Presenter(s)

 

 

 

 

 

Thursday: Feb. 9

·      Discuss: questionnaires, executive summaries, final presentations

·      Show examples of final projects

·      Work on group project in class (bring laptop).

·      Present: blog entry 2 over group goals and objectives. Please post email link to professor and Mayra_Monroy@baylor.edu

 

 

Tuesday

 

 

 

 

 

 

 

 

 

 

Thursday

Due: blog entry 2 over group goals and objectives. Please post email link to professor and Mayra_Monroy@baylor.edu

 

 

 

Week 6:

Feb. 14

 

 

Feb. 16

 

 

 

 

 

 

Tuesday: February 14

Guest Speaker: Megan Martinsen, Digital Scholarship

 

Thursday: February 16

Guest Speaker Filgo: Zotero and research

 

 

 

 

 

Tuesday

Due: questionnaire and executive summary

 

Thursday

Due: Blog entry 3 PR campaign evaluations/metrics

Email to professor and Mayra_Monroy@baylor.edu.

Week 7: Feb. 21

 

 

 

 

 

 

 

 

 

 

 

 

Feb. 23

 

 

 

 

 

 

Tuesday: February 21

·      Discuss: Step 5

·      In-class: digital media/social networking and public relations/Web news release

·      Assign: PR campaign evaluations/metrics due Feb. 18

·      Present: Blog entry 3

·      Text: Read Step 5

 

Step 5 Presenter(s)

 

 

 

 

Thursday: February 23

·      Discuss: Step 6

·      Review for exam 1

·      Work on group project in class (bring laptop).

·      Remind clients to attend final presentation

·      Present: Blog entry 3 on PR campaign reflections PR campaign evaluations/metrics

·      Text: Read Step 6

 

Step 6 Presenter(s)

 

 

 

 

 

Tuesday

Due: Work on questionnaire

 

 

 

 

 

 

 

 

 

 

Thursday

 

Due: Blog entry 3 PR campaign evaluations/metrics

 

Week 8:

Feb. 28

 

 

March 2

 

Tuesday: Feb. 28

·      Group Presentations

 

Thursday: March 2

·      Group Presentations

Tuesday

 

 

Thursday

 

Week 9: March 7-10

 

 

Spring Break

 

No class

Week 10:

March 14

 

 

 

 

 

March 16

 

Tuesday: March 14

·      Exam 1

 

 

 

 

 

Thursday: March 16

·      Discuss: Image Repair Tactics

·      Research paper inventory

·      Sign up for professor-student meeting to discuss paper.

 

Assignment: Read Sheldon & Sallot (2009) for Tuesday, March 15.

 

Sheldon & Sallot Presenter(s):

 

____________________________________________

 

 

Tuesday

 

 

 

 

 

 

Thursday

 

 

Week 11:

March 21

 

 

 

 

 

 

 

March 23

 

Tuesday: March 21

·      Read: Christian Bale’s Account of a Profane Tirade: Salvation or “Bale-out?”

·      Work on paper in class (bring a laptop)

 

Christian Bale’s Account of a Profane Tirade: Salvation or “Bale-out?” presenter(s)

_______________________________________

 

Thursday: March 23

·      Research paper: abstract and introduction (due March 31)

·      Image repair topics: Evasion of responsibility and mortification

·      Work on paper in class (bring a laptop)

 

Tuesday

 

 

 

 

 

 

 

 

Thursday

Due: Group Notebooks

Week 12:

March 28

 

 

 

 

 

 

 

 

 

 

 

 

 

 

March 30

 

Tuesday: March 28

·      Discuss research paper: literature review (Due April 5)

·      Image repair topic: attack accuser

·      Present: blog entry 4 on research paper topic

 

 

 

 

 

 

 

 

 

 

 

 

Thursday: March 30

·      Discuss: research questions and methodology (Due April 7)

·      Image repair topic: Reducing Offensiveness

·      Work on paper in class (bring a laptop)

 

Tuesday

Due: Blog entry 4 on your research paper topic (why you chose it, the crisis, initial reactions, screenshots, etc.)

Email to professor and Mayra_Monroy@baylor.edu.

 

 

 

 

 

 

Thursday

Due: Abstract and introduction

Week 13:

April 4

 

 

 

 

April 6

 

Tuesday: April 4

 

DIADELOSO – no class

 

 

Thursday: April 6

·      Discuss: creative handout – include background information, research questions and image repair tactics used (see examples).

·      Present: Research questions and methodology

 

 

 

Tuesday

 

 

 

 

 

Thursday

Due: Literature review, research questions and methodology

 

Week 14:

April 11

 

 

 

 

 

 

 

 

 

 

 

 

April 13

 

Tuesday: April 11

·      Discuss: Liu, B. (2008). From aspiring presidential candidate to accidental racist? An analysis of Senator George Allen’s image repair during his 2006 reelection campaign. 

·      Work on research paper and creative handout in class

·      Present blog entry 5

 

Aspiring President Presenter(s)

 

____________________________________________

 

 

 

Thursday: April 13

·      Review exam 2 (Image Restoration Theory, image restoration tactics, journal articles)

·      Present: Creative handout

 

Tuesday

Due: blog 5 entry over initial findings – include screenshots of individual’s image repair tactics, social media and audience response. Email to professor and Mayra_Monroy@baylor.edu

 

 

 

Thursday

Due: creative handout

Sign up for professor –student meetings.

 

Week 15:

April 18

 

 

 

April 20

 

Tuesday: April 18

·      Professor-Student meetings – meet in 266 Castellaw.

 

 

Thursday: April 20

·      Exam 2

 

Tuesday

 

 

 

 

Thursday

Week 16:

April 25

 

 

 

 

April 27

 

 

Tuesday: April 25

·      Portfolio Presentation

 

Thursday: April 27

·      Present: blog entry over final paper. Examples:

·      http://2014prprogramming11.wordpress.com/2014/05/01/the-image-repair-strategies-of-paula-deen/

·      http://2014prprogramming11.wordpress.com/2014/05/01/findings-limitations-implications-and-conclusions-anthony-weiner-sexting-scandals/

 

Tuesday

Due: final portfolio

 

 

 

 

Thursday

Due: blog entry over final paper. Email link to professor and Mayra_Monroy@baylor.edu.

 

 

 

PREZI PRESENTATION DUE FINAL DAY OF CLASS: April 27.

 

FINAL TERM PAPER DUE: May 6